Our Story
Carpet World was founded in 1995 with a singular passion — to bring the finest handcrafted carpets from Kashmir to the world. What began as a carpet export venture has grown into a global heritage brand, with our collections reaching homes and institutions across Europe, Africa, and Asia.
Rooted in Kashmiri Craftsmanship
Every piece we create is a tribute to centuries-old Kashmiri artistry. Our craftsmen carry forward a living tradition — weaving intricate patterns by hand, using techniques passed down through generations. At the heart of our collection is the legendary Pashmina, sourced with uncompromising purity and backed by GI (Geographical Indication) certification, the gold standard of authenticity.
Why GI Certification Matters
Our Pashmina products are GI certified, meaning they are verified to originate from Kashmir and meet strict standards of quality and purity. When you buy from The CW Store, you are buying the real thing — not an imitation.
A Legacy Worth Wearing and Living With
From hand-knotted carpets to exquisite scarves and cushion covers, each product in our collection carries the soul of Kashmir. We are proud to have spent nearly three decades sharing this heritage with the world, and we look forward to bringing it into your home.